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First off, welcome to Fierce Forward! 

Fierce Forward started in 2010 when I hit rock bottom in my life.

I had no direction, no sense of pride in myself and knew I needed to make a change. I started moving forward in my life and slowly but surely, the small steps turned into big change.

I became so passionate about transformation and how limitless we truly are as humans, that I wanted to help others do the same in their lives. I started sharing the mantra, Fierce Forward, that came to me anytime I was up against a new level of myself.

Fear always presented itself and I started to learn quickly that fear is our ally, pointing us in the direction of our truest, highest-potential path. Fierce Forward is a call to action to face your fear with courage and take one step forward into it so you can move through it. 

"Fierce Forward is the bridge between who you've been and who you want to be."

In 2011, I started a Facebook page for Fierce Forward, shared the message and created beaded bracelets with charms on them that had words to help us move forward on our path. In 2013, I left my job as a personal banker + personal trainer and committed myself fully to Fierce Forward and growing this brand to reach more people.

As I continued my own personal journey of Fiercing Forward, I kept coming up against the same fear: the fear to be who I really am. I started taking small steps in the direction of my healing and connected with gemstones as a way to support me as I traveled through my own past and began choosing authenticity over people pleasing.

I used creativity as a way to express and make peace with my traumas and fear. Crystal jewelry in the form of earrings, necklaces and rings and even home decor all came through me as a way to bring light to other people. Something I hadn't always experienced in my own interactions with people along the way. 

As I connected with myself more than ever before, a deep sense of expression in me wanted to be free and embody more of who I am. It became even more important to me to create pieces that we could use to channel who we are in our soul and wear them as a way to bridge the gap from a feeling to an actual embodiment. 

"The Fierce Forward Jewelry is a tool that connects the feeling of who you really are into the embodiment of that truth. It's an expression of your inner spirit."

When I look back now, I see that Fierce Forward has always been there. This warrior spirit is within all of us. It's an invitation to use the courage in your heart to choose your unique, authentic path, to walk through your fear and to persist through the discomfort and pain growth requires us to experience. 

It's an invitation to walk your truest path and express yourself in the uniqueness of who you are and who you were born to be! This is your magic. This is your inner fierce.

I create meaningful jewelry from my heart. We handmake our pieces in Arizona, where my husband Mark and our two cat sons Axel & Ra reside happily in the desert. In 2021, Mark came on full time at Fierce Forward and now we navigate life and building a brand together. I'm grateful to have his support and know that together, we can create more impact in the world with this brand.

My mission is simple: to be a light for other people. My greatest passion in life is to create something that reminds you how beautiful, powerful and unique you are. A symbol that can help you move forward by connecting you to you🔥🌈⚡️ Welcome to the Fierce Forward tribe!

Love & light,


Dive Deeper & Connect With Fierce Forward

~ Listen to the Fierce Forward Podcast 

~ Want to start Fiercing Forward? Create YOUR FF Intention Stack with Ashley

We're so happy you found your way here and hope we can be a beacon of light in your life 💕