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"Fierce Forward is a mantra and a way of life!"

Welcome to Fierce Forward! I'm Ashley.

Fierce Forward was born in 2010 when I hit rock bottom in my life.

I had no direction, no sense of pride in myself and knew I needed to make a change. Along the way I came up with the mantra, Fierce Forward, to help me face my fear with courage so I could move forward into the discomfort that growth presents.

I started Fiercing Forward for me and slowly but surely, the small steps turned into big change.

I became so passionate about transformation and how limitless we truly are as humans, that I wanted to help others do the same in their lives. I started sharing the mantra Fierce Forward on social media by creating a Facebook page that quickly grew into a community of 50k people moving fiercely forward in their lives! 

"Fierce Forward is the bridge between who you've been and who you want to be."

As the Fierce Forward community grew, I had this idea to create daily reminders to help us continue moving forward even when it got challenging. I knew it would be bracelets that you could wear and look down to anytime you needed the reminder. Your personal cheer squad. 

Whether you needed courage, peace, freedom or love...Fierce Forward has your back. That was my intention with the bracelets. 

That year, I launched the first line of Fierce Forward jewelry! 

As I continued my own personal journey of Fiercing Forward, I started connecting with gemstones as a way to support me as I traveled through my own past and began choosing authenticity over people pleasing.

I started using creativity even more as a way to express my feelings and make peace with my traumas and fear. Crystal jewelry in the form of earrings, necklaces and rings and even home decor all came through me as a way to alchemize my challenges and bring light to others and myself. 

"The Fierce Forward jewelry is a tool that connects the feeling of who you really are into the embodiment of that truth. It's an expression of your inner spirit."

Fierce Forward embodies the warrior spirit within all of us. It's an invitation to walk your truest path and express yourself in the uniqueness of who you are and who you were born to be.

My mission is to be a light for other people. My greatest passion in life is to create something that reminds you how beautiful, powerful and unique you are. A symbol that can help you move forward by connecting you to you🔥🌈⚡️

Welcome to the Fierce Forward tribe!


Dive Deeper & Connect With Fierce Forward

~ Listen to the Fierce Forward Podcast