FIERCE FORWARD LLC

Updated: November 20, 2025

This Privacy Policy explains how your personal information is collected, used and disclosed by Fierce Forward LLC (“we,” “us,” “our”). This Privacy Policy applies to information we collect when you use www.fierceforward.com and other online products and services (collectively, the “Services”), or when you otherwise interact with us.

Any information collected via our Services is governed by this Privacy Policy at the time such information is collected. We may change this Privacy Policy periodically. If we make changes, we will revise the date at the top of the policy and, in some cases, provide additional notice. We encourage you to review this Privacy Policy whenever you use or access our Services.

PERSONAL INFORMATION WE COLLECT

Information Automatically Collected

When you purchase something from our store, as part of the buying and selling process, we collect the personal information you provide such as your name, address, and email address.

We also automatically collect certain information about your device and browsing behavior (“Device Information”), including:

• IP address

• Browser type

• Time zone

• Cookie identifiers

• Individual web pages or products viewed

• Referring and exit pages

• Search terms

• Interactions with our website

• Transaction details (product, price, date)

We collect Device Information using the following technologies:

• Cookies

• Log files

• Web beacons, tags and pixels

• JavaScript and tracking scripts used by third-party partners

These technologies help us analyze how customers browse and interact with our Services and allow us to improve our marketing and advertising efforts.

Meta Pixel, Advanced Matching & Conversions API

We use the Meta Pixel (formerly Facebook Pixel), Advanced Matching, and the Meta Conversions API to measure ad performance, personalize content, and understand your interactions with our website.

Information shared with Meta may include:

• Page views

• Browsing behavior

• Events such as Add to Cart, Checkout, or Purchase

• IP address

• Browser information

• Device identifiers

• Hashed identifiers (such as email or phone number, if provided)

Meta’s use of your information is governed by Meta’s Privacy Policy:
https://www.facebook.com/privacy/policy

You can control or disconnect this activity through your Off-Facebook Activity settings.

Google Analytics

We use Google Analytics to understand how customers use our Services. Google may collect device identifiers, browsing behavior, location information, and interaction data.

Learn more: https://policies.google.com/privacy
Opt-out: https://tools.google.com/dlpage/gaoptout

Information You Provide Us

We may also obtain information from other sources (such as social media platforms or marketing partners) and combine it with the information we collect through our Services.

When we refer to “Personal Information” in this Privacy Policy, we are speaking of Device Information, Provided Information, and Third-Party Information.

CONSENT

How do you get my consent?

When you provide personal information to complete a transaction, verify your card, place an order, arrange delivery, or return a purchase, you consent to our collecting and using it for that purpose only.

If we ask for your personal information for a secondary purpose such as marketing, we will either ask you directly for your express consent or provide you an opportunity to decline.

Text marketing (if applicable)

With your permission, we may send text messages about our store, new products, and other updates. Updates include Checkout Reminders. Webhooks will be used to trigger the Checkout Reminders messaging system. Consent is not a condition of purchase. Text STOP to unsubscribe or HELP for help. Message and data rates may apply. View our Messaging Terms and Messaging Privacy Policy.

Additional Text Marketing Disclosure (required)

We use third-party messaging service providers to deliver text messages and process opt-ins, opt-outs, and related data. By subscribing to text updates, you consent to the use of automated technology (including auto-dialers, automated systems, or prerecorded messaging) to send recurring text messages. Information shared with our messaging provider may include your mobile phone number, device information, purchase history, account status, and communication preferences. Message frequency may vary. You may withdraw your consent at any time by replying STOP, and request assistance by replying HELP.

How do I withdraw my consent?

You may withdraw your consent at any time by contacting us at customercare@fierceforward.com.

HOW WE USE YOUR PERSONAL INFORMATION

We use your Personal Information to:

• Provide, maintain, and improve our Services

• Process and fulfill orders

• Arrange shipping and provide order confirmations

• Process and service customer accounts

• Communicate about products, services, promotions, and updates (based on preferences)

• Screen orders for risk or fraud

• Provide customer service

• Generate analytics for improvement of our Services

• Display relevant advertisements on other platforms

• Comply with applicable laws and regulations

• Carry out any purpose described at the time of collection

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use it, as described above.

Examples include:

• Shopify (hosting & e-commerce)

• Google Analytics

• Meta (for advertising and measurement)

• SMS/MMS messaging providers

• Shipping carriers

• Payment processors

• Marketing platforms

We may also share aggregated or de-identified information that cannot reasonably be used to identify you.

We may share Personal Information to comply with legal obligations, respond to lawful requests, or protect our rights.

SHOPIFY

Our store is hosted on Shopify Inc. Shopify stores and processes your data through secure servers and adheres to industry-standard PCI-DSS requirements.
Shopify’s Privacy Policy: https://www.shopify.com/legal/privacy

SOCIAL SHARING FEATURES

Our Services may offer social sharing features such as Facebook “Like” buttons. Your use of such features is governed by the privacy policies of those third-party services.

SECURITY

We take reasonable measures to protect your Personal Information from loss, theft, misuse, unauthorized access, disclosure, alteration, or destruction.

DO NOT SELL MY PERSONAL INFORMATION

We share certain information (such as cookie identifiers and browsing behavior) with advertising partners to show relevant ads. Some U.S. state laws consider this activity a “sale” or “sharing” even if no money is exchanged.

You may opt out by contacting us at customercare@fierceforward.com or adjusting your cookie settings.

DO NOT TRACK

Some browsers send a “Do Not Track” (DNT) signal.
Our Services do not alter data collection practices when a DNT signal is received.
You may manage cookie preferences through your browser or our cookie banner.

AGE OF CONSENT

By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you have provided consent for any minor dependents to use the Site.

COOKIES

You can remove or reject cookies through your browser settings. Doing so may affect the availability and functionality of certain features.

YOUR RIGHTS

Depending on your location (California, Colorado, Connecticut, Virginia, or the EU/UK), you may have rights to:

• Access your personal information

• Request correction

• Request deletion

• Object to or restrict processing

• Opt out of targeted advertising

• Opt out of the “sale” or “sharing” of personal information

• Request data portability

• Withdraw consent

• Limit the use of sensitive personal information

To exercise these rights, contact: customercare@fierceforward.com

DATA RETENTION

We maintain Personal Information for as long as necessary to fulfill the purposes described in this Privacy Policy unless legally required to retain it longer.

CHANGES

We may update this Privacy Policy periodically. If material changes occur, we may provide additional notice.

CONTACT INFORMATION

To access, correct, amend, or delete any personal information we hold about you, register a complaint, or request more information, contact our Privacy Compliance Officer at: customercare@fierceforward.com